Exhibit 7: Business Card
My thoughts about the design of this business card...
I thought about something that I would actually be interested in using. While I already have business cards for my day job that need to be consistent with the rest of my company's cards, I do not have a business card for my documentary film, Made in Ireland. It will be completed later this year and submitted to film festivals for 2018 - making my film a perfect candidate for a business card design.
Contrast: I thought that the land itself has such a beautiful contrast. On top of this, I wanted to make sure that my information was a focal point in addition to the film's logo - so I created two sections that highly contrasted from the background.
Saturation: The image itself was already highly saturated because of the 'millions of shades of green' that the Irish countryside has to offer, I increased this only a very little.
Alignment: I used the square methodology that Mr. McWade recommends. On the reverse, I love how the lines lead your eye thru the gate and to the words 'Clonmore House.' So I aligned my text across the bottom so as to not busy the visual experience.
Proximity: In both images, the story is told from afar, drawing the viewer in and making them wonder what the story might be about. If the images are a bit lonely, that only sets the state for the story of an orphaned Irish boy adopted by an American family and reunited 65 years later.
I thought about something that I would actually be interested in using. While I already have business cards for my day job that need to be consistent with the rest of my company's cards, I do not have a business card for my documentary film, Made in Ireland. It will be completed later this year and submitted to film festivals for 2018 - making my film a perfect candidate for a business card design.
Contrast: I thought that the land itself has such a beautiful contrast. On top of this, I wanted to make sure that my information was a focal point in addition to the film's logo - so I created two sections that highly contrasted from the background.
Saturation: The image itself was already highly saturated because of the 'millions of shades of green' that the Irish countryside has to offer, I increased this only a very little.
Alignment: I used the square methodology that Mr. McWade recommends. On the reverse, I love how the lines lead your eye thru the gate and to the words 'Clonmore House.' So I aligned my text across the bottom so as to not busy the visual experience.
Proximity: In both images, the story is told from afar, drawing the viewer in and making them wonder what the story might be about. If the images are a bit lonely, that only sets the state for the story of an orphaned Irish boy adopted by an American family and reunited 65 years later.