Exhibit 6: Santa GEICO Ad
For my flyer submission, I wanted to do something fun and festive. Something that you might see in the real world, in a magazine, or on an out-of-home print advertisement. I chose to do this image of Santa eating a cookie. I relied heavily on the use of proximity. Even though I had a great, hi res image of Santa, I cropped in pretty close so that you feel like you are in his personal space and can smell the cookie and hear his beard brushing up against his red suit.
I also wanted there to be a lot of nice negative space, and so I liked the white background. I also selected a nice dark brown from his chocolate chips. I decided to use alignment and center the text to place a bold emphasis on Santa's quote. Also, because this is a fun advertisement for transportation insurance, I added an image of the jolly old elf in his sleigh for some visual repetition of the message. I chose traditional and classic Christmas colors and a font that has a certain royalty to it equal to Santa.
Skills utilized:
I also wanted there to be a lot of nice negative space, and so I liked the white background. I also selected a nice dark brown from his chocolate chips. I decided to use alignment and center the text to place a bold emphasis on Santa's quote. Also, because this is a fun advertisement for transportation insurance, I added an image of the jolly old elf in his sleigh for some visual repetition of the message. I chose traditional and classic Christmas colors and a font that has a certain royalty to it equal to Santa.
Skills utilized:
- Photoshop Brush tool
- Sharpen
- Eraser tool
- Blur
- Crop
- Font
- Layers