Exhibit 3: USU Stars Digital Display
Here is my Exhibit 3 for the USU Stars Digital Display. I started with the very simple but striking concept of reaching for the stars as a way to motivate young people to become the very best version of themselves. I liked the contrast of the large text against the night sky, and when I found the photo with the hiker I thought it was the perfect metaphor. I also liked giving the font a little funk with Gloria Hallelujah and felt that it was eye catching. I realize that the ad doesn't give much details but also realize that this was a display that will be consumed in passing and needed to be a 2 second read. I also tried to match the font of the URL to the logo to differentiate from the more playful and informal font of the messaging. Hopefully this will be a motivation and an informative graphic for students wanting to learn more!
Photo credit: https://www.pexels.com/photo/person-sky-silhouette-night-32237/
Here you can see the original image. I needed to raise the horizon in order to allow for space for the USU Stars logo and the URL. I also adjusted the hue of the upper sky to make it more green and blue for additional color.
I also grabbed this image from Google and used it for the logo after taking out the dark blue background.